Share the Warmth Campaign during winters

For underprivileged & elderly people in Delhi & NCR

While working for the welfare of older persons, volunteers at Agewell Foundation reported that every year thousands of old, destitute and poor people die of the cold. On the other hand, most of us let our old woolens lie in cupboards and suitcases, unused. Keeping in view of severe cold conditions in northern parts of India, Agewell decided to set off a campaign “Spread the Warmth” for underprivileged & elderly people.

 

Agewell Foundation ensures no destitute old person is deprived of warmth during winters. Agewell collects old/used woolens and other relief material from across Delhi & NCR by setting up collection points at various market, community and public places. Agewell volunteers distribute the collected woolens amongst old & needy older persons. The campaign is in its fourth year now.

Over 5,00,000 destitute and old people spread across Delhi-NCR have benefitted through the campaign so far.

 

Year 2014-2015

The activities of the campaign include:

  • Collection of woolens and other items across Delhi NCR through Collection Bins placed at various collection points

  • Transportation of the same from collection points to central locations for segregation

  • Segregation of items into different categories woolens, other items of clothing, walking sticks, spectacle frames, miscellaneous

  • Distribution of items to locations spread across Delhi NCR including old age and other government sponsored shelters and NGOs

Collection Points

Campaign partners

  • Hindustan Times

  • Rotary Club of Delhi South-End

  • Amplifon India

  • India Habitat Centre

  • Max Foundation

  • Woolmark

  • Halabol

  • Various Schools across Delhi NCR

  • Various RWAs

  • Individual volunteers

Join hands with Agewell & support the initiative “Share the Warmth”

You can support and participate in the initiative through:

  • • Sponsoring Radio spots & advertisements
  • • Sponsoring transportation & publicity material
  • • Collection of woolens from your neighborhood
  • • Distribution of woolens among destitute & Needy older persons
  • • Donations – Mail your cheque/DD to Agewell Foundation, M-8A,Lajpat Nagar-II, New Delhi-24 or Donate Online

Year 2013-2014

During the year 2013-2014 the foundation collected 300000+ pieces of woolens and distributed among 1 lac needy and older persons. The activities with the campaign included:

  • Collection of woolens and other items across Delhi NCR through Collection Bins placed at various collection points

  • Transportation of the same from collection points to central locations for segregation

  • Segregation of items into different categories – woolens, other items of clothing, walking sticks, spectacle frames, miscellaneous

  • Distribution of items to locations spread across Delhi NCR including old age and other government sponsored shelters and NGOs

Major partners

  • India Habitat Centre, Hindustan Times, Max Foundation, Google India, Citibank, Coca Cola, Perfetti, Galaxy Toyota, Autofit, ICF International, Halabol, Escorts, Goodyear, Delhi Golf Club, Various Rotary Clubs across Delhi NCR, Various Schools across Delhi NCR, Various RWAs and Individual volunteers

Year 2012-2013

Spread the Warmth is all about sharing and caring for the elderly and destitute in the bone chilling winters of Delhi-NCR. Agewell Foundation has collected over 3 lac woollens  and distributed them to over 2 lac destitute and elderly persons. Distribution vans were flagged off by Lt. Governor Shri Tejendra Khanna on 7th January 2013. The Hindustan Times & Citi Bank were among our major campaign partners during 2012-13.

 

Target

• Collected over 3 lac. pieces of woolens

• Distributed amongst over 200000 destitute & elderly people

 

Major Supporters

• The Hindustan Times, Citi Bank, Max India Foundation, India Habitat Centre, Airports Authority of India, Autofit Pvt Ltd. Galaxy Toyota, Etc.

Placement of Woolens collection boxes

• At more than 100 strategic locations including prestigious Clubs, Schools, Malls & Markets across Delhi & NCR

 

More on the campaign

• Advertisements in HT

 

Year 2011-2012

With the onset of winter, Agewell Foundation has once again started its special winter campaign “Spread the Warmth” in Delhi & NCR with the objective to protect destitute older persons from bone-chilling cold waves and cold related diseases during winter. Last year Agewell had collected over 100000 pieces of woolens clothing/blankets/sweaters etc. and distributed them among over 30000 destitute older persons. This winter it is targeted to collect 2 lac pieces of woolens and benefit at least 50000 old destitute people across Delhi & NCR.

 

Collection and Distribution of Woolens

• Collected over 200000 pieces of woolens and distributed amongst 100000 destitute and elderly persons across Delhi & NCR

 

Major Supporters

• The Hindustan Times, Creatigies, Delhi Police, Galaxy Toyota, Lilliput Kids Ltd., M&B Footwear Pvt. Ltd, Max India Foundation, Delhi Golf Club & India Habitat Centre

 

Flagging off Distribution

• By Mr. B K Gupta, Commissioner of Police, Delhi Police on 17th December 2011

 

More on the campaign

• Advertisements in HT, Press release about the campaign

 

 

 

Year 2010-2011

 

Flagging off Collection and Distribution Vans

  • By Smt. Sheila Dikshit, Chief Minister of Delhi
  • On 5th January 2010

Major Supporters

  • M3M India Limited, FM 93.5, Ritu Wears & Galaxy Toyota

Placement of Woolens collection boxes

  • At more than 300 strategic locations including prestigious Clubs, Schools, RWAs, Malls & Markets across Delhi & NCR

Collection and Distribution of Woolens

  • Collected over 1 lac pieces of woolens, distributed amongst 30000 destitute and elderly persons across Delhi & NCR